CV

CURRICULUM VITAE

George M. Taylor

Summary

A Digital Strategist who has spent his career working on leading edge Internet technologies spanning more than 20 years.

Experienced in Sales, R&D & Marketing of Internet Technologies and Telecommunications within the North American (Silicon Valley), European and UK arenas.

Key Skills & Career Highlights

Sales & Account Management

· Installed Cisco as preferred (dialup/broadband) networking vendor in UK’s premier Telco accounts.

· Turned around a lost sale into orders worth £10m in equipment & services to Cisco.

· Winner of several Cisco awards for UK/EMEA Sales achievements.

· Closed deals for Logicalware sales team and maintained ongoing relationships.

Technical knowledge

· Expert in Digital strategy, online marketing, tactics & technologies (direct & viral).

· Expert in SEO/SEM/PPC (Google & Facebook ads).

· Expert user of Google Analytics in monitoring AdWord ROI & conversion ratios.

· Designer & developer of next generation Internet, VoIP & Data monitoring technologies

· Expert in Cisco IOS router/switch configuration, network design & provisioning.

Business Acumen

· Directed Logicalware away from a failed open source business model to a services only model.

· Expert understanding of The Experience Economy theory and its use for brand building.

· Sold Cisco product as end-to-end solution, avoiding comparison on technical merit & price.

Strategic Planning

· Re-positioned Logicalware services at low-end price point targeting SME.

· Steered Logicalware away from CRM focused competition to concentrate on differentiated services using AI software to replace sales agents.

· Worked with IDE Group Board on online dating/flirting mobile application direction.

Team Building

· Persuade Cisco to open Edinburgh R&D centre & was instrumental in its creation.

· Recruited and trained sales and marketing team for Logicalware. Managed and mediated between sales/marketing in Edinburgh with Engineering in Ukraine.

· Experienced in working closely with remote colleagues of other cultures on team projects. (Indian, CIS/Ukrainian, European, NZ/Australia, USA)

Employment Summary

IDE Group Ltd April 2010 – Present

Digital Strategy Consultant

Project Manager for Amorix Ltd building a business unit group in Edinburgh & launching a new web site product.

Digital Strategy consultant to IDE Group Ltd. (www.idegroup.com)

Acting Digital Marketing Director to Occa Home (www.occa-home.co.uk)

Acting CTO to Logicalware Ltd. (www.logicalware.com)

Sabbatical in New Zealand Feb 2009 – April 2010

Voluntarily assisted the New Zealand Salsa Nationals Competition in Auckland by setting up their web site and managing their online marketing campaign (www.salsanationals.co.nz)

Consultant to start up online business (www.needalift.co.uk)

Investigated potential online markets in NZ for mobile phone products (www.phondle.com)

LogicalWare Ltd, Edinburgh Oct 2007 – Nov 2008

www.logicalware.com (Part of IDE Group - www.idegroup.com)

Managing Director

Restructured business model to Help Desk online services (cloud computing).

Optimised SEO/SEM/PPC marketing tooptimise conversion rates.

Trained & installed an SEO/SEM/PPC manager to take full time responsibility.

Hired & trained a Sales/Marketing executive to push product to customers via tele-sales.

Initiated integration of AI software to replace customer’s sales agents and uniquely differentiating product offering.

Refocused R&D on delivering a standard of excellence in customer service & 24/7 support.

Took Logicalware into profit for first time within 10 months of taking over.

University of Edinburgh Management School Sept 2006 – Sept 2007

Full Time MBA student.

Thesis on “The Experience Economy”. An investigation into the practical application of the theories on designing, selling and measuring consumer experience in relation to Brand management. Awarded 2^nd highest mark in class of 60 and commended by markers.

Cisco Systems Ltd, Edinburgh Aug 1999 – Sept 2006

Senior Software Engineer

Team Leader in R&D of Cisco’s next generation network management, monitoring technology.

Represented Cisco on IETF (Internet Engineering Task Force) standards advancement.

Team awarded Cisco’s internal innovation prize for Flexible NetFlow design & implementation.

US Patent 7,636,305 - Method & Apparatus for monitoring network traffic

Cisco Systems Ltd, London Nov 1996 – Aug 1999

Pre-Sales Consultant, UK & EMEA Sales

Cisco’s Pre-sales Consultant to the UK’s Internet Service Provider market.

Took Cisco from being late entrant in dial/access networking to UK’s dominant vendor.

Worked with Cisco Marketing delivering customer feedback & pushing through enhancements.

Oversaw design, deployment & marketing of Dialup Internet with Freeserve (launching off), Vodafone, Cable & Wireless & BT.

Establish Cisco R&D centre in Edinburgh creating jobs for 40 engineers.

Cisco Systems Inc, San Jose, California June 1994 – Nov 1996

Software Engineer

ISDN Protocol development for Cisco’s access routers

Enhancement of Cisco’s IOS router operating system for then emerging dial/access market.

Spider Systems, Edinburgh Sept 1990 – June 1994

Software Engineer

R&D of Europe’s first TCP/IP router platform.

ISDN telecommunication software development.

Pre-sales technical consultancy in Benelux, France & German.

European ISDN telecommunication homologation/approval management in several countries